campbell

I'm Sarah, a brand creative building strategy-led brands with community and soul. I create identity systems, lead brand campaigns, and scale impactful businesses — from high-growth startups, to industry leaders in B2B, venture capital, personal brands, and more.

Vimeo brand refresh

Implementation and upkeep of a centralized foundational brand design system to increase visual consistencies across marketing and product.

A vibrant celebration of the year’s best filmmakers and films uploaded to Vimeo, in collaboration with 15x Staff Pick winner RUFFMERCY.

Vimeo Best of the Year 2023

Vimeo Careers

Custom illustrations and web design flow to revitalize and clarify Vimeo’s hiring experience.

SXSW x Vimeo

Event activation space and marketing collateral for an immersive brand presence at SXSW in Austin, TX.

Celestine

Brand identity concept for a mediterranean restaurant in DUMBO nestled on the banks of the East River.

Soul Study

Brand identity and design system
for a global, online community of evolving women.

Photography

Capturing honest and energetic moments
for people, brands, and experiences.